Caio Gandolfi || creative & art director
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COCA-COLA CHRISTMAS

Everyone has someone to say thank you.

Client: Coca-Cola Company | Agency: J.Walter Thompson | Year: 2016 | Role: Art Direction


Actress Isis Valverde is the star of the short film "6,224 Thank-Yous", a part of the Coca-Cola Christmas campaign, which had appreciation as the theme for 2016.

The film mixes cinema and advertising languages to show, in an emotion-packed manner, the actress using the Coca-Cola Illuminated Caravan to thank the 6,224 residents of the city of Aiuruoca, her hometown, in the state of Minas Gerais. 

Promotional poster for Kinoplex Cinema

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Client: Coca-Cola

Advertising Agency: J.Walter Thompson

CCO: Ricardo John, Rodrigo Grau

ECD: Humberto Fernandez

Creative Director: Gustavo Lacerda, Nacho Mendiola

Art Director: Caio Gandolfi

Copywriter: Diego Ferrite

Production Company: O2 Filmes

Director: Fred Luz