Client: Heineken | Agency: J.Walter Thompson | Year: 2017 | Role: Art Direction
We created a new tagline for Amstel in Brazil.
The expression "Vai de Amstel que não tem erro" is an informal invite that means literally "Go Amstel and nothing will go wrong".
To launch this new concept during Carnival Festival, the TVC and Web Films delivered a direct message:
If you choose the right beer, your Carnival will be just fine. Men could dress like woman, people could be shameless and have fun.
There is no preconceptions and nothing wrong when you Go Amstel.