Caio Gandolfi || creative & art director
amstel.jpg

AMSTEL CARNIVAL

Make no mistake, make it Amstel.

Client: Heineken | Agency: J.Walter Thompson | Year: 2017 | Role: Art Direction


We created a new tagline for Amstel in Brazil.
The expression "Vai de Amstel que não tem erro" is an informal invite that means literally "Go Amstel and nothing will go wrong".

To launch this new concept during Carnival Festival, the TVC and Web Films delivered a direct message:

If you choose the right beer, your Carnival will be just fine. Men could dress like woman, people could be shameless and have fun.

There is no preconceptions and nothing wrong when you Go Amstel.

 

KEY VISUAL


Client: Heineken Brazil

Advertising Agency: J.Walter Thompson

CCO: Ricardo John, Rodrigo Grau

ECD: Humberto Fernandez

Creative Director: Erico Braga, Gustavo Soares

Art Director: Caio Gandolfi

Copywriter: Diego Ferrite

Production Company: Landia

Director: Milton Kramer

Sound Design: Soundzilla

Posters Production Company: PICT Estudio