Client: AB InBev Brahma | Agency: Africa | Year: 2015 | Role: Art Direction
Minas Gerais is a state with an historical importance to Brazil. In the XVIII century
the discovery of gold veins transformed this state in the most important place in the country and also led to a huge Gold Rush.
Nowadays the state is also well known because of two great football teams: Atlético Mineiro and Cruzeiro. These two teams won all the most trophies in the las few years, including Brazilian and South American Championships.
Brahma Beer is the official sponsor of these two teams and in the begin of the 2015 Brazilian Football Season created the new Gold Rush: a call to fans of these two teams not to let other teams take the gold away from Minas Gerais.