Caio Gandolfi || creative & art director
HONEY.jpg

JACK DANIEL'S HONEY

Bee part of the swarm.

Client: Jack Daniel's | Agency: J.Walter Thompson | Year: 2016 | Role: Art Direction


Jack Daniels Tennessee Honey is usually associated with liquor and soft drink because it has honey in its composition. But after all it is a Jack Daniels.

To launch it in Brazil, we decided to make the bees our protagonist and bring some attitude to the campaign.

We used the honeycomb as a grid and special messages delivered by bees engraved on it. The bees is also flying over the bottle and messages, calling just the brave man to face the challenge, join the swarm and drink it. Are you up to?

Bee yourself. Bee Jack.


 

Client: Jack Daniel's

Advertising Agency: J.Walter Thompson

CCO: Ricardo John, Rodrigo Grau

ECD: Humberto Fernandez

Art Director: Caio Gandolfi

Art Assistant: Gustavo Caldara

Copywriter: Diego Ferrite

Production Company: Zombie Studio