Caio Gandolfi || creative & art director
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#LESSPREJUDICEMOREINDIGENOUS

If you are not the same as your grand grandparents,
why native Indians can’t also change?

Client: Instituto Socioambiental | Agency: J.Walter Thompson | Year: 2017 | Role: Art Direction


Indigenous people are being threatened in Brazil.

Some of the “white people” proclaim they are not indigenous anymore just because they use technology, clothes and medicines. And that implies in taking their lands, their dignity and sometimes even their lives.

ISA, an NGO that stands for indigenous rights created the film to show this this problem and to make people finally discuss about it.

#LessPrejudiceMoreIndigenous

 

Client: ISA - Instituto Socioambiental

Advertising Agency: J.Walter Thompson

CCO: Ricardo John, Rodrigo Grau

ECD: Humberto Fernandez

Creative Director: Mariana Borga

Art Director: Caio Gandolfi

Copywriter: Diego Ferrite

Production Company: Prodigo Films

Director: André Godoi, Daniel Klajmic

Sound Design: Satélite Audio