Client: AB InBev Brahma | Agency: Africa | Year: 2014 | Role: Art Direction
Brahma brought the stadiums to the people, to the small cities. Brahma containers traveled around Brazil bringing the party to these far away places. Because every soccer field in the country, deserves to be an Maracanã.
In 2014, Brazil hosted the FIFA World Cup and only 12 cities was elected Official Host City. Brazil is a huge country with more than 200 million people spread out amongst 5570 cities. Many people were out of the party. So Brahma, biggest brazilian beer and sponsor of FIFA World Cup, decided to do something controversial.
Using the youtube annotations, the experience continues through the characters testimonials.