Caio Gandolfi || creative & art director
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PEOPLES OF THE FOREST

Client: Instituto Socioambiental | Agency: J.Walter Thompson | Year: 2019 | Role: Art Direction


Since the new Brazilian President, Jair Bolsonaro, took office, indigenous and other peoples of the forest have been facing a violent wave of fear. Besides destructive attacks and forced assimilation, Bolsonaro took responsibility for the demarcation and regulation of indigenous territories away from FUNAI, the Brazilian indigenous affairs agency, and handed it to the Ministry of Agriculture.

ISA (Social Environmental Instutite) has been fighting for over 25 years in order to preserve forest people’s rights.

To raise their voices before it’s too late, we gathered 25 leaders of peoples of the forest to send a message through a visgceral film released on April 22 – the first day of the biggest indigenous manifestation in the history of Brazil. It was so powerful that had 250 million impacts – and at least on that day everyone heard them.

In an extremely intolerant government, the indigenous causes generated debates and had been heard within the Senate.


Client: Instituto Socioambiental

Advertising Agency: J.Walter Thompson

CCO: Ricardo John

Creative Director: Mariana Borga

Art Director: Caio Gandolfi, Gabriela Marcatto, Marcelo Monzillo

Copywriter: Diego Ferrite, Felipe Rosado

Production Company: Prodigo Films

Director: Daniel Klajmic

Sound Design: Satélite Audio