Client: AB InBev Brahma | Agency: Africa | Year: 2015 | Role: Art Direction
Brazilian Football comes from the community fields. From small fields like Bento Ribeiro, Vila da Penha, and 3 Corações.
It’s born in the clay ground to become the best football played in the world.
But today Brazilian football is being overtaken by other teams. That’s the reason
why Brahma, the sponsor of Brazil National Football team decided to reform more
than 300 popular fields around Brazil until the next FIFA Wolrd Cup.
Because taking care of our passion is the first step to the Brazilian football return
to be Brazilian football again.
A 1’30’’ film presents the project using testimonials from locals of the first field that was renovated.