Jack Daniel's Tennessee Honey is usually associated with liquor and soft drink because it has honey in its composition. But after all, it is Jack Daniel's To launch it in Brazil, we decided to make the bees our protagonist and bring some attitude to the campaign. We used the honeycomb as a grid and special messages delivered by bees engraved on it. The bees are also flying over the bottle and messages, calling just the brave man to face the challenge, join the swarm, and drink it. Are you up to? Bee yourself. Bee Jack.