2016Respect for Churrasco.
J.W.THOMPSONTRAMONTINA“Churrasco” is the name given to the Brazilian barbecue. It's considered a national passion by the Brazilians, but not everyone knows the proper way to cook it. That’s why there’s The Master of Churrasco.
An old and wise “churrasqueiro” that magically appears to judge the level of the "churrascos" and to teach apprentices that there is only one way to reach perfection: Respect for hurrasco.
Digital Films
We also created a series of short videos called Teachings of The Master of Churrasco. In each video, an apprentice is making a terrible mistake during a Churrasco, but the Master suddenly appears to save the day. This way we could talk about the 3 main attention points in the Brazilian barbecue process: Meat, Salt & Fire.
