In 2014, Brazil hosted the FIFA World Cup and only 12 cities were elected Official Host City. Brazil is a huge country with more than 200 million people spread out amongst 5570 cities. Many people were out of the party. So Brahma, the biggest Brazilian beer and sponsor of the FIFA World Cup, decided to do something controversial.

Brahma brought the stadiums to the people, to the small cities. Brahma containers traveled around Brazil bringing the party to these faraway places. Because every soccer field in the country deserves to be a Maracanã.