2015

Every football pitch in Brazil deserves to be a Maracanã.

AFRICA DDB
BRAHMA

Brazilian Football comes from the community fields. From small fields like Bento Ribeiro, Vila da Penha, and 3 Corações.It’s born in the clay ground to become the best football player in the world.

But today Brazilian football is being overtaken by other teams. That’s the reason why Brahma, the sponsor of the Brazil National Football team decided to reform more than 300 popular fields around Brazil until the next FIFA World Cup.

Because taking care of our passion is the first step to Brazilian football return to be Brazilian football again. A 1’30’’ film presents the project using testimonials from locals of the first field that was renovated.

Digital Platform

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Brahma Gold Rush