Minas Gerais is a state with historical importance to Brazil. In the XVIII century, the discovery of gold veins transformed this state into the most important place in the country and also led to a huge Gold Rush.

Nowadays the state is also well known because of two great football teams: Atlético Mineiro and Cruzeiro. These two teams won the most trophies in the last few years, including the Brazilian and South American Championships.

Brahma Beer is the official sponsor of these two teams and at the beginning of the 2015 Brazilian Football Season created the new Gold Rush: a call to fans of these two teams not to let other teams take the gold away from Minas Gerais.